Our Conservation Mission

🌿 Our Conservation Mission

At Island Frog™, protecting the island that inspired our brand isn't just something we talk about — it's something we're committed to every single year. Puerto Rico is home to the legendary coquí, lush rainforests, vibrant coral reefs, and some of the most beautiful coastlines in the world. Those places shaped who we are, and we believe it's our responsibility to help protect them.

That's why 10% of our annual profits go directly toward organizations and efforts that support Puerto Rico's ecosystem — the land, the wildlife, and the water that make La Isla del Encanto truly enchanting.

Where Our Support Goes

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Protecting the coquí and other endangered species

These tiny frogs aren't just our namesake — they're a symbol of Puerto Rican pride and ecological resilience.

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Preserving El Yunque National Forest

The only tropical rainforest in the U.S. Forest Service system, and a natural treasure that deserves all the care it can get.

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Ocean and beach cleanup efforts

Because the island lifestyle is built around the water — and clean beaches matter to those who live on the island and those who visit it.

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Supporting local conservation organizations

We prioritize groups working directly on the island to protect natural habitats, restore damaged ecosystems, and educate the next generation.

Why It Matters to Us

Island Frog was born from heritage, family, culture, and the rhythm of nature — especially the coquí whose song inspired everything we do. Giving back isn't a marketing move for us. It's personal. It's rooted in home.

When you support Island Frog, you're not just buying apparel. You're helping protect the island that gave this brand its heart.

Together, We Protect the Island We Love

Every purchase helps keep Puerto Rico's natural beauty thriving — from its forests to its beaches, from its wildlife to its communities. And that's what Island Frog is all about: celebrating our roots, carrying them wherever we go, and doing our part to give back to the place that started it all.