It Started With a Sound
The soft, familiar call of the coquí (Koh-kee). If you grew up in Puerto Rico, you know that sound instantly. For us, it's home.
I was born and raised on the island, and with the love and support of family and friends, my son Alex and I turned that feeling into something we could share with the world.
Island Frog was born from a simple thought: our island heritage deserves to be celebrated everywhere.
No matter where life takes you — new cities, new coasts, new adventures — there's something about the island spirit that always sticks with you. It's warmth, it's pride, it's culture… and honestly, it's a vibe you just can't shake even if you tried.
Puerto Rico's Tiny Ambassador
For us, the inspiration came straight from Puerto Rico's most iconic little ambassador: the coquí. That tiny frog carries a massive legacy.
"Its nighttime song isn't just a sound — it's a memory, a feeling, a reminder of home. It represents everything we love about the island: nature, resilience, beauty, and the sense of belonging that makes Puerto Rico La Isla del Encanto."
So we created Island Frog™ to carry that feeling with us wherever we go — and to share it with anyone who connects with the ocean, the outdoors, or the easygoing island lifestyle.
Our gear isn't just clothing; it's a way to keep those roots alive. Whether you're on a boardwalk in California, a beach in the Carolinas, or a boat somewhere off Florida's coast, Island Frog gives you a little piece of that island energy to bring along for the ride.
At the Heart of It, Island Frog is About Connection
Heritage
Connecting back to our Puerto Rican heritage
Nature
Connecting with nature and the places we love
Community
Connecting with people who live for life on the water
It's a brand built to celebrate where we come from — and share that celebration everywhere we go.
Giving Back is Part of Who We Are
10% of our annual profits go toward supporting Puerto Rico's ecosystem — protecting endangered species like the coquí, preserving the beauty of El Yunque rainforest, and helping keep our island's beaches and oceans clean.
Rainforest Protection
Preserving the beauty of El Yunque
Wildlife Conservation
Protecting endangered species like the coquí
Coastal Cleanup
Keeping our beaches and oceans clean